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Q Read Chapter 11, "Writing Negative Messages" Imagine you are an account manager for an industrial supplier (nuts, bolts, misc. fasteners) and your boss has informed you that there will be an across-the-board price increase of 10%. Imagine you are charged with conveying this information to your key accounts. In one paragraph, write your best email to your customers advising of this price increase. Read Chapter 12, "Writing Persuasive Messages" What is the AIDA model and what are its limitations?

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Dear Customers, I really appreciate your trust on our services over the time. Due to the recent market volatility, we have to take a decision on the price hike about 10% on our supplying materials. We are expecting your co-operation regarding this. The market price has become overpriced within a week’s time and to average out the fund for the supplying materials, we have to come to this decision for the sudden price hike. I am aware that this could be little problematic because of the sudden changes. Hopefully, we will work out together and find a solution on this.